When building the app, it was important to make the use as simple as possible. At the time of design, there was a huge gap in the market for a adventure app that worked. Most of the apps that are made for the outdoor community puts a major emphasis on hiking and camping. There is no “right” way to enjoy the outdoors besides keeping it clean, so I wanted to make an app that just tells you about places, lets you review them and builds a community users can trust.
The integration would have a profile that felt like a social media, but allowed you to advance in credibility. This would give the community a sense of ownership and accountability for the information that was being shared.
Users could catalog hikes, campsites, cool areas, whatever was worth getting to. You could explore featured content, content by user, or content by area.